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The platform is rolling out a fresh option that allows them to reduce the volume of AI-made videos appearing in their timelines. This step comes as the company announced that it presently contains over 1 bn content made with AI.

Testing and Rollout

The update is undergoing trials over the following weeks before a widespread release. This advancement comes amid a rise in content created by AI, spurred by emerging content generation software.

The Broader AI Trend

Studies have shown that almost a tenth of the most rapidly expanding content creators on a competing service primarily display content made by AI. A large amount of this content is considered low-quality AI content, a label for substandard, mass-produced content that is frequently illogical or surreal.

Our research shows that a lot of users like content made with AI tools, from digital art to informative clips, and we intend to provide users the option to see more or less of that, according to their own choices,” stated a platform representative.

Volume and Proportions

The platform shared that there are currently 1.3 billion videos on its app identified as made with AI. In total, over 100 m media items are uploaded to the platform each day, making clips made by AI a relatively small part of its total content library.

Customizing Your Feed

Members will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” setting in the platform and selecting AI-made media. Other topics that can already be modified under the setting cover news, style, beauty, and dance.

Content Labeling and Policies

TikTok’s rules require users to identify convincing artificially created content, and it bans malicious deepfakes of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.

Additionally, the app will from now on attach an AI-generated tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This action is designed to help prevent users from seeking to bypass the disclosure requirement.

AI Literacy Programs

TikTok is additionally establishing a two million dollar educational fund for experts and organizations to develop educational content about using AI responsibly. This initiative will assist educational bodies specializing in training coding and technology.

Platform Protection

The video-sharing app has defended its moderation strategy, amid controversy over proposals to lay off a large number of content moderators in the UK. TikTok is expected to eliminate a significant number of roles in its user protection department in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.

A trust and safety lead stated that human moderation would still have a role, but AI can protect employees by eliminating the most graphic content prior to it gets reviewed by people. The company stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as rapidly, which is where a significant AI assistance is really helping us process content quickly.”